
About V2 Strategy Advisors
Helping Home Services Business Owners Maximize Their Exit
At V2 Strategy Advisors, we specialize in helping home services business owners prepare, position, and execute successful business exits. Whether you're looking to sell now or planning for the future, our expert team ensures you maximize your business’s value and secure the best deal possible.
Our Mission
To provide strategic guidance, expert insights, and proven exit planning strategies to home services business owners, ensuring they achieve the highest possible valuation and a seamless transition when selling their business.

Why We Exist
Industry-Specific Expertise – Unlike traditional advisors, we specialize in home services businesses, giving us deep insight into what buyers want.
We’ve Been in Your Shoes – Our founder, Matt Hullander, successfully built and sold a multi-million-dollar home services business. We understand the challenges and opportunities that come with selling a business firsthand.
Maximizing Your Value – Most business owners leave 20-30% of their value on the table by not properly preparing for a sale. We help ensure that doesn’t happen.
A Process Built for Business Owners – We break down the complexities of business sales into a structured, strategic process that keeps you informed and in control.
Meet Our Founder – Matt Hullander
🔹 Built & sold a $20M+ home services company
🔹 Deep industry knowledge & extensive buyer network
🔹 Passionate about helping business owners secure premium exits
With years of experience building, scaling, and selling businesses, Matt founded V2 Strategy Advisors to help other entrepreneurs navigate the complex world of business sales with confidence.

V2 Strategy Advisors + Decosimo’s Legacy = Unmatched Sell-Side Advisory
We combine our experience with Decosimo, a strategic advisory firm with over $15 billion in completed transaction value spanning over 50 years of service. This experience and success is coupled with our deep financial expertise in the home services industry. What sets V2 apart? Our first-hand experience—we’ve been in your position, and we know what it takes to get the best deal.
Thinking About Selling? Let’s Talk.
Selling your business is a once-in-a-lifetime decision—make sure you get it right. Whether you’re looking to sell in 6 months or 5 years, the best time to start planning is now.
📞 Schedule Your Free Consultation Today.