You Only Sell Your Business Once.
Let’s Get It Right.
We’re operators turned advisors, helping home service business owners sell with clarity, confidence, and no regrets.
Who is V2 Strategy Advisors?
Matt Hullander
A nationally recognized entrepreneur, Matt has built businesses in real estate, hospitality, e-commerce, and home services.
After growing and selling one of the country’s leading home remodeling companies, he co-founded V2 to help others do the same.
Matt’s accolades include:
Businessman of the Year
Contractor of the Year
BBB Torch Award (twice)
Remodeling Magazine’s “Big 50”
Featured industry speaker and podcast guest
Whether mentoring individuals or helping companies find their next chapter, Matt is passionate about helping others reach their potential and climb.
Chad Haney
With over 30 years of experience as the owner and operator of a large-scale pest control company, Chad knows firsthand the highs, lows, and tough calls of growing a service business. After successfully exiting his own company, Chad now advises others on how to do the same.
He brings a relatable, roll-up-your-sleeves approach to mergers and acquisitions — not just in pest control, but across the home service industry.
Chad works directly with owners to:
Grow through strategic acquisition
Prepare for a successful exit
Navigate buyer conversations with clarity and confidence
Because he’s been there, Chad brings more than advice, he brings perspective.
James Purgason, CPA
With over 14 years of experience as a CPA at nationally recognized firms, culminating in his admission to partnership, James has built a career at the intersection of accounting, finance, and transaction advisory. After joining a fledgling CPA firm, as their 4th member admitted to partnership, James led the tax and transaction advisory practices, resulting in firm revenue tripling in under three years, which played a key role their successful exit to a top 25 firm nationally recognized CPA firm.
James has also served as CFO for a private equity commercial real estate investment firm and a portfolio of operating companies, giving him firsthand experience managing growth, capital, and complex financial decisions. As a general partner, he has participated in the development of over $50M in commercial real estate.
He brings a practical, numbers-driven approach to advising business owners — combining deep accounting expertise with real-world transaction experience. Over the course of his career, James has advised on more than $500M in total transaction value.
James works with clients to:
Navigate transactions with clarity and confidence
Prepare for growth or exit
Understand the financial story behind their business
This Is the Best Market We’ve Seen in 20 Years.
Private equity firms, family offices, and strategic buyers are actively acquiring home service businesses and they’re paying top dollar.
The truth is, this window won’t stay open forever, not all buyers are created equal, and one wrong move can cost you millions.
If you've even considered selling, now’s the time to get informed.
Want to know what it REALLY takes to sell your home services business?
Watch this powerful conversation between Matt Hullander and Chad Haney, founders of V2 Strategy Advisors, as they break down everything a home service business owner needs to know about selling their company, from understanding private equity to preparing your financials and maximizing your valuation.
With decades of combined experience and multiple successful exits, Matt and Chad share hard-earned insights on:
What private equity is and why it matters
The difference between a platform, tuck-in, and bolt-on acquisition
The most common mistakes owners make when selling
How to prepare your business for a successful and profitable exit
What the “second bite of the apple” could mean for your future
Whether you're looking to sell now or just want to understand your options, this episode is packed with real advice from people who've been there.
