(423) 593-6288 Confidential valuation
Operators turned advisors

Two owners who sold. A team built around them.

Matt and Chad each built a home service company and took it through a sale. Terry and James bring the brand and financial expertise that turns a good company into one buyers compete for.

Co-founders

We've sat in your chair

Matt Hullander, Co-founder at V2 Strategy Advisors
Co-founder

Matt Hullander

Built and sold one of the country’s leading home remodeling companies

Matt is an entrepreneur who has built businesses in real estate, hospitality, e-commerce and home services. His best-known chapter was growing a home remodeling company into one of the leaders in the country, then taking it through a successful sale.

That experience is why he co-founded V2: to give home service owners the guidance he wanted when he sold. Today he mentors owners and helps companies find their next chapter, and he's a regular speaker and podcast guest on the realities of building and exiting a business.

Businessman of the YearContractor of the YearBBB Torch Award (2×)Remodeling Magazine “Big 50”
Email Matt →
Chad Haney, Co-founder at V2 Strategy Advisors
Co-founder

Chad Haney

30+ years owning and operating a large-scale pest control company

For more than three decades, Chad owned and ran a large-scale pest control company. He knows the highs, the lows and the tough calls that come with growing a service business, and he knows what it takes to exit one, because he's done it.

Chad brings a roll-up-your-sleeves approach to M&A across the home service industry. He works directly with owners who want to grow through acquisition, prepare for a successful exit and handle buyer conversations with confidence.

Owner-operator 30+ yearsSuccessful exitGrowth through acquisitionBuyer negotiations
Email Chad →
The team behind every deal

How buyers see you, and what the numbers say

Price is decided by two things: how your company is perceived and what your financials prove. Terry and James own those two sides of every engagement.

Terry Baker, Founder at V2 Strategy Advisors
Founder

Terry Baker

20+ years in marketing strategy, brand positioning and business advisory

Terry's work has spanned local home service brands and national enterprises. At V2, he helps owners see their company the way a buyer will, because how a business is perceived can matter as much as the numbers behind it.

  • Evaluate how the business is positioned in its market
  • Find opportunities that strengthen buyer confidence
  • Prepare strategically for acquisition conversations
Email Terry →
James Purgason, CPA, Partner at V2 Strategy Advisors
Partner

James Purgason, CPA

14+ years as a CPA · advised on $500M+ in total transaction value

James made partner at a growing CPA firm, where he led the tax and transaction advisory practices as firm revenue tripled in under three years and the firm was acquired by a top-25 national CPA firm. He later served as CFO for a private equity commercial real estate firm and its operating companies.

  • Tell the financial story behind the business
  • Prepare clean, defensible numbers for diligence
  • Navigate deal structure and transaction terms
Email James →
Owner to owner. No pitch deck.
Get a confidential valuation → Or call (423) 593-6288