Seller FAQ

Straight answers for owners.

The questions home service owners ask us most about selling: what it costs, how long it takes, who buys and what happens to your team.

Our fee promise

We only get paid when you do.

$0
To get started
No retainer, no monthly fees, nothing upfront.
At closing
Our fee is paid
A success fee, paid only when your sale closes.
No sale
No fee
If your business doesn't sell, you owe us nothing.

Fees & working with V2

How does V2 get paid?

We only get paid when you do. There's nothing to pay upfront: no retainer and no monthly fees. Our fee is a success fee paid at closing, so if your business doesn't sell, you owe us nothing.

Is there any upfront cost or retainer?

No. Not for the first conversation, not for your confidential valuation, and not when we take your company to market. Our fee is paid only when your sale closes.

What happens if my business doesn't sell?

You owe us nothing. Our fee is only earned when your sale closes, so our interests are tied to yours. And if we think now isn't the right time to sell, we'll tell you.

Is the confidential valuation really free?

Yes. A founding partner reviews your business and walks you through a realistic value range and what would raise it, at no cost and with no obligation to sell or to hire us. Request your confidential valuation.

Do you represent buyers too?

No. We represent sellers only, never buyers, so there's no conflict: our only goal is your outcome.

Do you only work with home service companies?

Yes. Home services is all we do: HVAC, plumbing, electrical, roofing, pest control, landscaping, garage doors and other residential trades. See the industries we serve.

Timing & readiness

How do I know it's the right time to sell my business?

It's usually the right time when three things line up: you're personally ready for what comes next, the business is performing well and running without you in every decision, and buyers are active in your trade. You don't need all three perfect. Take the 2-minute exit-readiness scorecard to see where you stand.

What if I'm not ready to sell yet?

That's common, and it's a good time to talk. Many owners start the conversation one to three years before they sell, so they have time to raise their value first. The conversation is free and there's no pressure. How to prepare your business for sale.

How far ahead should I start planning my exit?

Ideally 12 to 24 months before you want to sell. That gives you time to clean up your financials, grow recurring revenue and build a team that runs without you, which is where most of the extra value comes from.

Value

How much is my business worth?

Most buyers start with your adjusted earnings (EBITDA) and apply a multiple based on size, growth, recurring revenue, margins, team depth and market. Two companies with the same profit can sell for very different prices, so a real number needs a real look at your business. How home service businesses are valued.

What can I do to increase my business's value before selling?

The biggest levers are clean, well-documented financials, more recurring revenue (memberships, service agreements, routes), a strong second-in-command and less dependence on you personally. What buyers really pay for.

The sale process

How long does it take to sell a business?

A well-prepared sale commonly takes six to nine months from the time you engage an advisor to closing. Preparation beforehand can take longer, and it's usually where the most value is created. See the seven stages of an exit.

What happens during due diligence?

After you accept a letter of intent, the buyer verifies everything: financials, taxes, contracts, licenses, insurance, employees and customers. It typically takes 60 to 90 days. We organize the process with your accountant and attorney so surprises don't cost you price or terms.

What documents will I need?

Expect to provide about three years of financial statements and tax returns, revenue broken down by type, customer and service-agreement data, payroll and key employee information, licenses, insurance, and major contracts and leases. We'll give you a checklist and help you get organized early. Get the free Seller's Checklist.

Do I still need my own attorney and accountant?

Yes. We work alongside your attorney and CPA, not instead of them. We run the sale process and negotiations; they handle legal documents and tax planning.

Buyers & deal terms

Who will buy my business?

Most home service companies sell to one of three types of buyer: private equity-backed platforms building regional or national groups, larger strategic operators expanding into new markets, and family offices or independent investors looking for long-term holdings. Private equity vs. strategic buyers.

What are earnouts and rollover equity?

An earnout is part of the price paid later, if the business hits agreed targets after the sale. Rollover equity is part of the price paid as ownership in the buyer's larger company instead of cash. Both can add value and both carry risk, so we help you weigh them. Earnouts and rollover equity, explained.

Will I have to stay on after the sale?

Not always, but many buyers ask owners to stay for a transition period, often one to three years. Your role, title and pay are all negotiable, and deciding what you want early helps narrow the right buyers.

Your team & confidentiality

Will my employees be affected by the sale?

Most buyers of home service companies want to keep your technicians and managers, because your people are a big part of what they're buying. We negotiate terms that protect your team where we can and help you plan how and when to tell them.

How do you keep the sale confidential?

Buyers sign a nondisclosure agreement before they learn who you are, and you approve every buyer before they see your name. Your employees, customers and competitors hear when you decide. How to sell your business confidentially.
Still have a question?
Ask a founding partner. The conversation is free, confidential and carries no obligation.
Get a confidential valuation → Or call (423) 593-6288