We built it. We sold it. Now we help you do the same.
V2 Strategy Advisors was founded by two home service owners who went through their own exits and saw how much better the process could be for owners like them.
Why V2 exists
Co-founder Matt Hullander grew one of the country's leading home remodeling companies and took it through a sale. Co-founder Chad Haney owned and ran a large-scale pest control company for more than 30 years before his own exit. Both learned firsthand how different selling a business is from running one, and how little most owners are told before they start.
They saw owners take the first offer that came along, sign terms they didn't fully understand, and lose good people because word got out too early. Most owners only get one shot at an exit, and too many miss it.
V2 was built to change that. Our mission is to help business owners get their one shot at the exit right: maximizing value, minimizing regret and confidently navigating what comes next.
How we're different
Operators, not bankers
We've run trucks, made payroll and sold our own companies. We know the business from the field, not just the spreadsheet.
Trades only
Home services is all we do. We know the buyers, the value drivers and the pitfalls in every trade we serve.
On your side only
We represent sellers, never buyers. No conflicts and no split loyalties.
Quiet by default
Confidentiality protects your people and your leverage. Your team hears when you decide.
The whole deal
Price is one term of many. We weigh earnouts, rollover, your role and your team's future together.
The day after matters
We plan for life after closing from the very first conversation.
Matt Hullander, Chad Haney, Terry Baker and James Purgason, CPA.Meet the team →
Our processHow we work with youFour steps, from first call to the day after closing.See the process →