Four steps. No surprises.
We represent home service owners, and only owners. Here's exactly what working with V2 looks like, from the first phone call to the day after closing.
A real conversation
Owner to owner. We want to understand your company, your goals and your timeline, not pitch you. Many owners we talk to aren't ready to sell yet, and that's fine. You'll leave the conversation knowing more than when you started.
- A clear picture of what the market looks like for your trade
- Honest feedback on timing
- No obligation, ever
Confidential valuation
We review your financials and operating numbers in strict confidence and build a trades-specific view of what your company is worth today, and what would raise that number before you go to market.
- A realistic value range and the reasoning behind it
- The levers most likely to raise your price
- A recommended timeline: sell now or prepare first
Quiet marketing
We prepare your company's story and financial package, build a targeted list of buyers who fit your goals, and run a confidential, competitive process. You approve every buyer before they see your name.
- A professional offering package
- Multiple qualified buyers competing
- Side-by-side comparison of every offer and its terms
Close and beyond
We negotiate the letter of intent, manage diligence with your accountant and attorney, keep the deal on track and help plan the announcement to your team. Then we stay in touch, because the day after closing matters too.
- Terms that protect what matters to you
- A managed, organized diligence process
- A plan for your people and your next chapter
What we promise every owner
- Sell-side only. We never represent buyers, so our only goal is your outcome.
- A founding partner on your deal. Not handed off to a junior analyst.
- Confidential by default. Your team and customers hear when you decide.
- Straight talk. If now isn't the right time to sell, we'll tell you, and help you get ready.
We only get paid when you do
Nothing upfront: no retainer and no monthly fees. Our fee is a success fee paid at closing, so if your business doesn't sell, you owe us nothing.
The first conversation and the confidential valuation are free and carry no obligation. Read the seller FAQ