Who it's for
For owners who want to know their number
Owners who keep getting buyer calls
Know what your company is likely worth before anyone puts a number in front of you.
Owners planning retirement
Find out whether your business can fund the next chapter, and what would close the gap.
Owners growing to sell
Focus your effort on the things buyers actually pay for.
What's inside
Six chapters on how value really works
No jargon, no sales pitch. Just how buyers think about home service companies.
Send me the valuation guide →- 1What buyers are really buying: profitability, predictability, transferability and growth
- 2The three types of buyers, and how EBITDA and market multiples set your price
- 3The drivers that raise your value, and the red flags that lower it
- 4The documents and questions to expect in a valuation
- 5Three quick wins to raise your value, and when to get a professional valuation
Who wrote it
From owners who've been on your side of the table.
V2's founding partners built and sold their own home service companies. This guide is what they wish someone had handed them before their own exits.
Matt Hullander
Co-founder · Built & sold a home remodeling company
“Preparation beats negotiation. Owners who start early keep more of what they built.”
Chad Haney
Co-founder · 30+ years owning a pest control company
“Walk into buyer conversations with clarity. Knowing your numbers and your goals changes the whole deal.”
Questions
Before you download
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You only sell once. Start informed.
Your business is likely your biggest asset. Learn what it's worth and how to make it worth more.