The deal
Private equity firm Banner Capital, which backs smaller founder-led companies from its Utah and Arizona offices, has started a new roofing platform called Roof Restoration Group. The platform's first deal, announced Oct. 19, brings in Exterior Solutions Group, a contractor based in Edmond, Okla. Neither side shared the financial terms.
Kyle Crawford started Exterior Solutions Group in 2017. Roofing runs four generations deep in his family, and he has spent more than four decades in the trade himself. His crews replace, restore and maintain roofs, and most of their customers are public schools, colleges and owners of commercial buildings.
Crawford keeps running the company as CEO, takes a seat on the platform's board and is putting some of his own money back in alongside Banner Capital and the platform's leadership. The pitch to future sellers is that each company keeps its name, people and customers while sharing back-office support such as accounting, purchasing, safety programs and national sales.
Restoration and maintenance work is the steadier side of roofing. Schools, colleges and building owners need it whether or not a storm rolls through, and buyers pay more for revenue they can count on. Crawford's reinvestment is worth noticing too. When a founder keeps a stake and a board seat, they share in what the platform becomes, which can turn a good sale price into a better overall result. Just be sure you understand both sides of that trade before you agree to it.
What this means if you own a roofing company
- Repeat work is rewarded. Maintenance and restoration contracts tend to be valued more highly than one-time replacement jobs.
- Going first has leverage. The first partner in a new platform often helps shape how it is run, and may get a board seat.
- Reinvesting is a bet. Rolling equity can pay off when the platform sells, but it ties part of your proceeds to someone else's plan.
Source: Banner Capital announcement, PR Newswire, Oct. 19, 2026. Summary and analysis by V2 Strategy Advisors.